Free Homes.com Leads

by Scott Gaffan on December 8, 2023

Did you know that Homes.com provides free leads to agents?
They started doing this once they were purchased by CoStar, a company that believes in “Your Listing, Your Lead”.

You may receive leads that look like the sample format below. These are legitimate leads and they’re free.

It helps if you have a profile set up on Homes.com. I’ve included instructions below on how to check to see if you already have an existing profile as well as how to set one up if you don’t.

Sample Email Lead


Do I have a Homes.com profile set up?
To check to see if you already have a profile set up on Homes.com, choose Find an Agent and Search for yourself.


Create a profile.
To create a Homes.com profile, choose Find an Agent, then choose the I am an agent link. Choose your MLS and search for yourself to verify that you’re an active MLS agent and Claim your MLS identity.

Edit Your Profile
To learn how to Edit Your Profile, View Your Agent Dashboard and everything else you need to know to grow your business on Homes.com, check out their “How To” Videos by selecting the link below. You can also sign-up to attend one of their weekly webinars. If you need assistance, send them an email at support [at] homes [dot] com.

How To Videos

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Spambot Web Leads

by Scott Gaffan on March 3, 2023

We’ve noticed a recent increase in fake contact form submissions coming through our main company websites.

The agent search allows customers to search for you by name and to send you a message by choosing your Email Me link, filling in and submitting your contact form.

These forms are important and allow anyone to contact you directly from the main company sites……. Unfortunately, this also opens the possibility of receiving fake or spam submissions from individuals or from spambots.  

What’s a spambot? A spambot is a malicious piece of code or program designed to gather names and email addresses and other information from online sources like websites and forms. This information can then be collected to build lists for sending unsolicited email, i.e, spam. Spambots run through our websites and automatically complete and submit forms with the same fake information to multiple agents.     

These fake submissions may appear to be from a legitimate new customer just so they can try to catch you with a phishing link in an email or through another communication app like WhatsApp in the future. 

Although we don’t receive a lot of them, we have noticed an increase in the frequency of bot submissions recently.  They can be annoying and can make you waste your time responding to them or sending them information or worse, by getting caught in one of their scams.

The latest one was sent to at least 950 of our agents over the last couple of weeks (see the example below).  Just prior to that, a similar one was sent to over 250 agents.

Because of the recent increase in spambot activity, we are adding a new layer of protection to the agent capture forms on all the main company websites.  This should stop a vast majority of the automated bot entries from getting through.

We needed something that would not get in the way of the people that legitimately wanted to contact us, so we’re adding something called an invisible CAPTCHA feature. It is a newer, more evolved form of the Captcha that you may be familiar with, the one that asks you to select all the matching photos or to check a box indicating you’re not a robot.  

The invisible CAPTCHA will first intelligently determine the risk of the user attempting to fill in the form, and only presents adaptive CAPTCHAs to those it suspects are automated bots. It does this while letting your valid users pass right through with ease.

This addition should be completed by the end of the month.

Below is an example of a lead email that was generated by a bot. I’m sure that many of you recognize the lead name and have received this exact message.

Determining whether a lead is real or not can sometimes be tough, but there are a few subtle things on this one that stand out.

First, the source is the Johnstone and Johnstone website, and this was sent to a Real Estate One agent. It’s highly unlikely that the client went to the Johnstone and Johnstone site to look up a Real Estate One agent by name. Not impossible, but still highly unlikely.

Second, the first sentence as well as the phone number is repeated in the message (this is also often written with grammatical errors).

Third, this person is requesting to be texted on WhatsApp right away in their first message. This is a big red flag to me and when combined with the other red flags, it’s enough for me to think, this looks suspicious.

Remember, if a message looks fishy, it’s probably best to just delete it. We are continuing to delete these entries from One Place as we receive them. If you receive a lead email that looks suspicious and you’re not sure what to do or would just like another set of eyes to look at it, feel free to send it to the Help Desk or directly to me. It’s always best to lean on the side of caution.

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Check out our latest updates to One Place Connect. We’ve added a Calendar and Calendar Sync, Video Emails, the ability to create Custom Email Templates and your own Custom Plans. Check out the video below for all the details. There are also links below the video to step by step instructions on setting up your Calendar Sync.

Set Up Calendar Sync for Android

Set Up Calendar Sync for iPhone

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First to Know Text Alerts

by Scott Gaffan on September 20, 2021

We’re launching a brand new addition to the One Place First to Know Listing Alerts system. First to Know text alerts. First To Know text alerts will send listing alerts, for properties that match your contact’s saved searches, as text messages as well as email alerts. Contacts that have active First to Know searches set up and an authorized mobile number in One Place will begin receiving their listing alerts as text messages Wednesday morning (depending on their search frequency settings). Check out the video below for what you need to know.

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Did You Get That Email I Sent You?

by Scott Gaffan on September 10, 2021

Are you constantly missing email messages? Finding important messages in your junk mail folder or not finding messages that you know have been sent to your email address?

Email services like Gmail, Yahoo Mail, Outlook.com etc. routinely block emails from reaching you in an attempt to protect you from spam and malicious content like virus’s and phishing scams.  Unfortunately, sometimes these same filters block important messages from the sources that we want to receive messages from like our clients, co-workers, Docusign and even the office scanner/copy machine.

Spam filters that come with email clients have both whitelists and blacklists of senders and keywords to look for in emails. If a spam filter keeps a whitelist, mail from the listed email addresses, domains, and/or IP address will always be allowed. So creating a whitelist is simply creating a list of the email addresses and or domains that you would always like to allow messages to be received from. 

You can basically override these filters by simply adding the problem email addresses to your email account’s Whitelist. Select the link below for instructions on how to whitelist an email address on your specific email platform.

Here’s a list of some important addresses and domains that you may want to include in your own whitelist to help you get started.

Realestateone.com, Maxbroock.com, Jjrealtors.com, CapitalTitle.net, JohnAdamsMortgage.com, Insone.com, Docusign.com, Docusign.net, mail.ziplogix.com and mfp [at] realestateone [dot] com (this is the address that the scanner/copiers use to send you your scans from the copy machines.

You could even add a short message, like the example below, to the bottom of one of your first email messages to a new client asking them to add your email address to their contacts list to make sure that their spam filters don’t block emails from you. You can include a link to the same instructions that I posted below on how to do it on each of the specific email platforms.

Example message,
Please be sure to add scottg [at] realestateone [dot] com to your email contacts list. This will protect against your spam filter mistaking my messages as spam. If you need help, here’s a link to step by step instructions for all the different email clients. (insert a link to the instructions below)

Email Whitelisting – Best Practices for Email Marketing in 2021

If you have any questions regarding whitelisting an email address using your particular email client, feel free to reach out to me or the Real Estate One Help Desk anytime.

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Share Testimonials on Social Media

by Scott Gaffan on August 16, 2021

You can now share your testimonials from OnePlace to Social Media (i.e. Facebook, Instagram, Pinterest…). Thank you to one of our sales managers who requested this feature!

If you would like to share a testimonial to Social Media, go into OnePlace Connect (that’s where your contacts and website settings are) and from the main screen, click on:

Then choose Testimonials over on the right. Go to the glowing testimonial you would like to share, and click on:

Once you have done that, look in the upper right hand corner for this message:

You can choose to share directly from here or download the graphic and upload it into a post. They will look something like this (varies by brand):

It’s that easy!

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Community Events on your Website

by Scott Gaffan on August 16, 2021

We have made an enhancement to our community information pages by adding community events. You can get to the calendar within a community page by clicking on the Community Events tab or directly from the communities list:

The service looks for all area and school events and updates our site daily for each community.

If there are any missing sources for events for your area, please notify Jodi by emailing jdines [at] realestateone [dot] com. We would like to include all sources of event information that are available for the communities on our sites. We also plan to create an email campaign by community eventually as well.

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The One Place Contact Engagement Score

August 5, 2021

Check out the new One Place Contact Engagement Score. We’ve added a new scoring system to the contact record of each of your contacts. It’s based on your contact’s level of engagement with your email marketing and their 1st To Know activity. We’ve also added a Contact History Log and the ability to add custom […]

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One Place Contacts Update

June 16, 2021

We added two really great updates to One Place Contacts today. We added a new Email Stats page that displays your email statistics in a clearer, more visual layout making it much easier for you to keep track of your open rates. We also added the ability to easily add plans, saved searches and send […]

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One Place CMA Updates

June 9, 2021

We’ve updated the One Place CMA program. We added the ability to upload your own custom footer and changed the way the program calculates price. We added new Buyer cover pages that you can use when you create CMA’s for your buyers and we updated all of the stats pages and added a few new […]

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